DSB ACTIVATED ITS CUSTOMER DATABASE

 

Newsletter for subscription customers

DSB wanted to establish regular contact with all customers with a subscription card and consequently give them the opportunity of subscribing to DSB's newsletter.

 

Registration via text message and Voice Response

The solution was a direct mail campaign whereby DSB sent a letter to all customers with a subscription card telling them that they could register for the newsletter either via text message or by Voice Response. All the customer had to do was send a text message containing the word STOG followed by their customer number or ring up and enter their customer number on the telephone keypad. The customer number was shown at the top of the letter.

 

Prolonged and direct contact

The solution is a good example of how a company can make it easy for customers to respond to a campaign. DSB used important information from the customer database to establish prolonged and direct contact with the specific customers they knew beforehand were most interested.