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TRYG M-LEARNING

 

 
Customer advisers practices on virtual customers
The amount of resources that companies use on training their staff without ensuring that the necessary follow-up procedures are in place is astonishing. At worst, it means that the whole training process has been a waste of time because the employee has not received the necessary training in remembering and putting what they have learnt to use.
 
At Tryg, they decided to follow up on a comprehensive programme of courses by letting employees train in the use of new techniques and theories via M-learning.
For instance, the customer advisers practiced reading the customer's personal profile and adapting advice to the individual customer accordingly.
 
Management followed the results online
The interactive learning process consisted of four rounds for every three advising sessions, immediately following Marketingoretical element.
The managers followed the employees' responses on an associated website and had a chat with the customer advisers about the result after each round.
 
An excellent tool
M-learning contributed to creating a link in Tryg's campaign between theory and everyday situations  and gave the customer advisers a totally unique chance to practice in the new techniques. At the same time, the detailed website provided managers with an excellent tool for following up on the campaign.
 
 
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M-learning
 

Press Release:

Today, Telecom Scandinavia A/S bought a number of assets and property rights from MobilePeople A/S.

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