NEWS

 

26.01.10

Press Release

Today, Telecom Scandinavia A/S bought a number of assets and property rights from MobilePeople A/S.

Telecom Scandinavia's new mobile concept

Newspaper: Markedsføring http://www.markedsforing.dk/artikler/vis/artikel/telecom-scandinavia-med-nyt-mobil-koncept  

Author: Susanne Ingemann

In just over two weeks, the company launches a new concept, TS Mobile, dedicated specifically to mobile marketing.

On 2 December, Telecom Scandinavia A/S will open the floodgates for it's new concept, TS Mobile - a number of activities within the field of mobile marketing that will make every penny spent advertising and sales work more effectively.

- Over a large number of years, Telecom Scandinavia has built up extensive knowledge about mobile marketing. At the same time, we have grown rapidly, so it is only natural that we are now taking the next step within the universe that mobile marketing now represents, says Jens Hammering, a partner in Telecom Scandinavia.

Consequently, the company is launching a concept consisting of a number of "building blocks" and total solutions in the field of mobile marketing, just as www.tsmobile.dk from 2 December, will be part of a new universe built around mobile marketing.

- Mobile services are a huge growth area with regard to advertising, campaigns etc. And by using the mobile telephone for marketing and sales purposes, a greater effect can be achieved for less money. Thus, in the present economic downturn, our products are perfectly suited to mobile marketing for increasing the effect of advertising efforts, says Jens Hammering.

As part of the launch, Telecom Scandinavia has published the book "Mobile Marketing - a handbook" which is the first book on the subject in Danish. The book deals with, for instance, use of the many different types of media that are accessible by mobile telephone, user types, cases and also includes a section with relevant industry statistics.

- The point of departure for the book is a desire to share the knowledge we possess on the subject. We would like to highlight the fact that mobile marketing is more than just text message registration or a fast-moving competition, and we would like to create a wider knowledge basis for those who have to generate ideas for the advertisers and establish a better basis of decision making among advertisers, says Jens Hammering.

12.11.08

Press release: Telecom Scandinavia A/S launches TS Mobile

On 2 December, Telecom Scandinavia A/S launches its TS Mobile concept, which is a number of activities within the field of mobile marketing and is aimed at making every penny spent on sales and marketing work more effectively.

Over a large number of years, Telecom Scandinavia has built up extensive knowledge about mobile marketing. At the same time, the company has grown quite rapidly, so it is only natural that the company should take the next step within the universe that mobile marketing now represents.


Therefore, we are launching a completely new concept consisting of a number of "building blocks" and total solutions within the field of mobile marketing.


On www.tsmobile.dk, from 2 December, we will build a complete universe around mobile marketing. "Nowadays, everybody owns a mobile telephone and it has become the one thing that people can't do without on a day-to-day basis. Thus, we have timed our new activities really well since mobile services are the biggest growth area in connection with advertising, campaigns etc." says Jens Hammering, a partner in Telecom Scandinavia A/S. He continues: "By using the mobile telephone for marketing and sales purposes, a greater effect can be achieved for less money. In the present economic downturn, our products are perfectly suited to mobile marketing for increasing the effect of advertising efforts etc."

As part of the concept, Telecom Scandinavia A/S are publishing the book "Mobile Marketing - a handbook", which is the first book on the subject in Danish. On 2 December a release event will be held, and you can register for it here. As part of the event, among other things, you will receive a printed copy of the book and will be able to hear contributions from exciting speakers.

If you would like more information about the TS Mobile concept or the book "Mobile Marketing - a handbook", you can contact:

Jacob Saugman,
TS Mobile Project Manager on
js@telecomscandinavia.dk or
on +45 70131370.
c/o Telecom Scandinavia A/S
Bernhard Bangs Allé 31
2000 Frederiksberg

Further information can be obtained from
Telecom Scandinavia AS
Jens Hammering
Tel.: +45 24416105 jh@telecomscandinavia.dk
www.telecomscandinavia.dk / www.tsmobile.dk



12.11.08

Advertisers should dare to use the mobile telephone

Newspaper: MediaWatchhttp://www.mediawatch.dk/artikel/annoncoerer-skal-turde-bruge-mobilen
Author: Zandra Damsgaard


Marketing via the mobile telephone has huge potential, but too many are hesitant to use it. New book attempts to gear advertisers up for mobile marketing.


In 2007, Danes spent nearly 8.9 billion minutes speaking on their mobile phones, and that figure continues to rise. Every Dane owns an average of 1.14 mobile telephones and the vast majority have the little gadget switched on round the clock.


Nevertheless, many advertisers are hesitant to use the mobile to make contact with customers, not for ethical reasons or an unwillingness to do so, but simply because they are doubtful of the impact it will have.


In any case, that is the experience of the authors of the book "Mobile Marketing - a handbook" which provides a clear and concise rundown of the various mobile media and opportunities, user types and statistics, and is geared towards anyone with an interest in mobile marketing.


"We have come across many agencies and marketing departments who would actually like to try mobile marketing, but daren't. Often, mobile marketing is pushed into the background in favour of TV campaigns, because that is what people are familiar with," says the author of the book, Jacob Saugman, to MediaWatch.


He works as project manager in TS Mobile, which is Telecom Scandinavia's mobile marketing department, and together with copywriter and concept developer, Anne Sofie Hammer, has written the handbook, which comes out on 2 December.



Part of the portfolio
However, marketing via the mobile telephone should not be seen as an alternative to, for instance, TV advertising, insists Jacob Saugman. But it is an excellent supplement to almost all platforms:


 "Among other things, the objective of the book is to show that it is possible to optimise current advertising at a price that is considerably lower than, for instance, a TV advert. The mobile telephone can create involvement and function on its own, but often, it creates value for other advertising channels," he explains.


Surveys show that 43% of Danes would be positively disposed towards advertising on their mobile telephones if, for example, they were receiving exclusive news or music in return, the book argues.


"There is a huge market in the fact that everyone carries a mobile telephone around. The mobile telephone is the most personal media in existence today. You can capture the consumer's attention in the exact situation he sees the advert," says Jacob Saugman.



Involves users
Nevertheless, you also have to know your customers so that you can target mobile marketing optimally. The authors of the book differentiate between mobile freaks, the average young user, the practical-minded older user and the techno-user/enthusiast.


Naturally, some people are more willing to get involved than others, therefore mobile marketing is all about creating value for the user just as much as other forms of modern marketing are, Just as advertisers can use the mobile telephone for "direct marketing" by sending tailor-made adverts, it is also a useful tool for the customer:


"With the mobile telephone you can, for instance, read a barcode on an item of clothing in a shop and receive a wealth of extra information about the garment directly on your screen. The barcode will remain the same, but the advertiser can change the underlying content," Jacob Saugman tells us.



Just the beginning
Among other things, the book contains a glossary explaining the most frequently used terms in the world of mobile communication. Because, even if you know what text messaging and content charging mean, expressions such as "smartcode reader" and RFID could have you knitting your brows.


According to the authors, Danish advertisers expect mobile marketing to see a growth in turnover of 48 percent this year, but success requires, first and foremost, that people familiarise themselves with the opportunities available and the technology.


"It isn't something that you should be afraid to use, you just need to know a little bit about it. We are still only in the starting phase," Jacob Saugman assures us.


According to the author, it is only recently that Danes have really started to take to the mobile internet, which is now starting to undergo the same kind of development as the ordinary internet did, with all that entails in terms of banner advertising and creative experiments.


12.11.08

Five mobile marketing tips

Newspaper: MediaWatchhttp://mediawatch.dk/artikel/fem-tips-om-mobilmarketing
Author: Zandra Damsgaard


Keep sight of the objective, think it into the overall picture, resist the temptation to make money from it and be specific, creative and unique

Here, the author of the book "Mobile Marketing - a handbook", Jacob Saugman gives five useful tips to advertisers who are considering trying their luck with marketing via the mobile telephone.


1. "Clarify what the objective is. Do you just want to show the world that you are on your toes and interactive or are you doing it to establish contact with your customers. If it is the latter, then find out where the customers are and what they will be doing in the situations and at the times you want to reach them. For instance, if you want to reach customers in both Asia and Europe, it is unavoidable that it will be nighttime in one of these locations, which means that timing could be a source of irritation.


2. "Be specific with your message. We are all living in a marketing world in which we are bombarded with marketing round the clock. You have 5x5 centimetres with which to establish contact with your customers, so it is all about standing out and being different, and not least, direct."


3. "Think mobile marketing into the whole picture. Mobile marketing should be a part of your overall marketing campaign. Often, the fact that mobile marketing could be fun to incorporate is one of the last things that discover. So, it ends up being out on a limb somewhat and not having the same effect. So, always think of the overall picture."


4. "Be creative and unique. If you can create something that is so ingenious that consumers want to send it on to others, you will make the money you spent in contacting them back many times over. It is free marketing, in the same way that viral films on the internet are, when your message is sent on to others, so think creatively and actually give the user the opportunity to send it on".


5. "Resist the temptation to make money. Mobile marketing provides an opportunity for sticking supplementary charges on everything, but nobody is willing to pay for advertising received through their letterbox, so why should they want to pay for it on their mobile telephone. Resist the temptation of seeing it as a way of covering your costs from the other areas of marketing, that way, you will get something out of it."


23.10.08

Companies can make better use of mobile marketing

Newspaper: ErhvervsBladet http://www.erhvervsbladet.dk/article/20081023/news04/710220005/
Author: Annette Sand


There is huge potential in the use of mobile marketing, but companies must first be able to link value for the recipient with purchasing instructions if they are to have any real impact. Knocking-off time.


The next stop is the supermarket, teeming with stressed six o' clock shoppers, once again mulling over what they should throw in their shopping basket so the menu differs just a little bit from the usual.


This exact scenario is central to a programme involving the mobile telephone launched by Karoline's Kitchen earlier this year. It gives consumers access to recipes and tells them which ingredients the dish needs - it can even take account of what you already have in the fridge.


In one fell swoop, the customer solves their problem and is introduced to specific products. And this, according to partner in innovation and consultancy company Seismonaut, Christian Schwarz Lausten, is a good example of the opportunities mobile marketing holds, but which are not yet adequately used by companies.


Text messaging is not used
Text message marketing, whereby customers can, for instance, indicate that they are interested in receiving further information on products and prices is actually in a great position at the moment. "But it does take advantage of the opportunities afforded by mobile marketing" says Christian Schwarz Lausten.


He points to the fact that companies, in their use of mobile marketing, should be much more focussed on creating value for the customer rather than just instructing them what to buy.


20.08.08

Telecom Scandinavia participates in Green IT Campain

Green IT is the IT industry's campaign to show that IT plays a major role in creating a better global climate.


The focal point of the campaign is IT companies' concrete solutions that save energy. There is a broad range of IT solutions that improve the climate. These can relate to either improved production processes, use or disposal of hardware. They can relate to improved cooling in data centres. Or they can relate to improved use of data or better consumer or company behaviour which, through IT solutions, save on energy for transportation, heating etc.


In 2009, Denmark will particularly be in the spotlight, thanks to the UN Climate Summit in Copenhagen. The IT industry's Green IT venture will show the rest of the world the best Danish examples of how IT can create a better climate - in an attractive way.


The IT industry is forming the Green IT campaign with commitment from participating IT companies and partners from the outside world. The campaign will run from Spring 2008 until the beginning of 2010.

See Telecom Scandinavia's contribution here:

Case 1

Case 2



12.06.08

Tjeck and Telecom Scandinavia cooperate on 3G project

In the June issue of Tjeck, for the first time it was possible to see 3G video-telephony in a competitive context.


Over the summer, in the centre of the magazine, there were adverts encouraging readers to share their best experiences from holidays and festivals.


The solution works as follows: the reader makes a video call to 80 30 60 50, after which they come to a menu where they can choose a category. Then, they can either see the latest uploaded videos or choose to upload a video of their own.


CDs are distributed on a weekly basis and at the end of the competition, a draw is held among the videos received with the winner receiving a fantastic laptop.


The competition is the first step of an exiting collaboration between Tjeck and Telecom Scandinavia.


02.04.08

Holmen - the nerve centre for Nato's new TV channel, established by Danish companies.

Today, NATO goes on air with a completely new and groundbreaking TV channel which could help create more balanced news coverage from the war-torn country.


It involves an international NATO project, controlled from Denmark. Thus, Holmen will become one of the two nerve centres for the new TV channel - the other is in NATO's headquarters in Brussels and will be linked to Holmen via a fibre optic connection.


"It has been a hugely exciting project and I was personally responsible for setting up the equipment in Brussels. Naturally, it is exciting that the project is not only controlled from Holmen on a day-to-day basis, but also that it is Danish companies who are responsible for configuring, developing and delivery of the solution," says Ulrik Samuelson from BBH. Live news coverage from Afghanistan.


In Afghanistan, journalists and photographers are working to bring news to various media and public institutions in the rest of the world. From Kabul, broadcasts are sent live via satellite to Holmen in Copenhagen and from there to TV stations all over the world.


Several Danish companies have provided equipment and satellite connections, thereby creating the foundations of the new TV channel. The Danish company, Best Broadcast Hire Denmark (BBH) was the main contractor on the project. Telecom Scandinavia supplied the video application which makes it possible to send live recording via satellite, and the satellite connections were supplied by the Danish satellite behemoth, Emperion A/S.


The three suppliers are all leaders within their respective fields. Experience gained from projects in Ukraine - not least TV2 News, which BBH established and maintained in the early years, helped put Danish Defence's Media Centre on the track of the Danish suppliers. Telecom Scandinavia A/S and Emperion A/S have also previously cooperated on the establishment of video communication solutions for the American government in, for example, Iraq.


Today, Prime Minister Anders Fogh Rasmussen will officially hand over the TV channel at a summit meeting in Bucharest.


Further information can be obtained from

Jens Hammering
on telephone number +45 24 41 61 05
Telecom Scandinavia A/S,

and from

Ulrik Samuelson,
tel. +45 40 51 13 41,
BBH - Denmark