FIELD'S NEWS MODULE FOR TEXT MESSAGING AND E-

Field's is Scandinavia's largest shopping centre and offers a wide range of activities, including competitions. Much of the communication with consumers is done by means of printed matter and outdoors, but Field's also needed to communicate more directly with the individual consumer about activities and campaigns. The aim was to establish closer dialogue marketing and construct a customer database.

 

Telecom Scandinavia has developed and hosts a news service for distribution via text messaging and e-mails. Field's customers can register on the centre's website or by sending in a text message. By registering via the website, consumers have the option of indicating their areas of interest etc. In addition to providing news about the centre, Fields can set up and administer text message competitions from the site and extract statistics. 

 

The news module makes easy and direct communication with Field's customers with a wide range of interests possible. At the same time, it has become easy for Field's to raise awareness further through competitions.