KYLIE MINOGUE TEXT MESSAGE, IVR AND VIRAL CAMPAIGN

Launch of new single

EMI were launching the Kylie Minogue single "Spinning around" on the Danish market and wanted to bring an extra special dimension to the launch.

Take part in the competition - and receive a music sample!

Telecom Scandinavia''''''''s solution incorporated a text message quiz andan IVR quiz with a greeting from Kylie Minogue and the chance to listen to the new single and send a sample of her music as a greeting to a friend. Participants sent a text with the word Kylie to 1241 and shortly afterwards were called up by an IVR with a greeting from Kylie Minogue and a short sample of her new music.

Huge success

The campaign involved the users and encouraged them to involve each other by means of a simple device. The campaign was one of the great successes of the summer.

Demo: Text the word KYLIE to 1241 to experience a demonstration of the campaign''''''''s "Call me back".

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Press Release:

Today, Telecom Scandinavia A/S bought a number of assets and property rights from MobilePeople A/S.