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GERMAN TOURIST BOARD - TEXT MESSAGING AT PUBLICITY

 

 
Focus on Germany
The German Tourist Board held an event intended to highlight what Germany has to offer in a number of different areas.
 
Text messaging with a real-time connection to a large screen

For the event, Telecom Scandinavia provided a text messaging competition and accompanying statistics module.

The statistics module made it possible for the host, Mads Christensen, put various choices to the audience during the show, which they subsequently decided on with the help of text messaging. The choices related to the participants'' knowledge of Germany and, via Telecom Scandinavia''s system, statistics and winners were shown directly on the large screen in the hall.
 
One of the prizes was a trip to Germany and the winner had to have their suitcase packed and be ready to leave for Germany directly after the show.
 
Over 2,000 text messages received in 1½ hours
The show only lasted 1½ hours but during that time the system processed over 2,000 text messages. As a result, the German Tourist Board created an event in which the participants were both extremely involved and helped make the show special.
 
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Press Release:

Today, Telecom Scandinavia A/S bought a number of assets and property rights from MobilePeople A/S.

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