Press Release:
Today, Telecom Scandinavia A/S bought a number of assets and property rights from MobilePeople A/S.
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JYSKE BANK
Focus on 18-24 year olds
Over two weekends, Jyske Bank arranged an Awards Show and rock concerts in four
towns and cities. The show was free for 18-24 year olds and, in order to involve
that specific age group further, Jyske Bank wanted to expand the concept with a
text messaging activity.
Text message competitions at the show
Three text message competitions provided further dynamic to the "Get a Leif" concerts and helped turn the focus onto the main arranger of the event, Jyske Bank. Participation was charged at normal text message rates and the winner was informed that evening. One of the prizes was to be driven home after the concert in a Porsche. With the help of Telecom Scandinavia's self-service mobile marketing module, Jyske Bank was able to start and stop the competitions, draw the winning entry and view statistics.
Three text message competitions provided further dynamic to the "Get a Leif" concerts and helped turn the focus onto the main arranger of the event, Jyske Bank. Participation was charged at normal text message rates and the winner was informed that evening. One of the prizes was to be driven home after the concert in a Porsche. With the help of Telecom Scandinavia's self-service mobile marketing module, Jyske Bank was able to start and stop the competitions, draw the winning entry and view statistics.
High level of target group involvement
The public was directly involved in the show via a fun challenge, and the choice
of text messaging as a medium made it easy for Jyske Bank to administer the
competitions and establish contact with the main target group.
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