Press Release:
Today, Telecom Scandinavia A/S bought a number of assets and property rights from MobilePeople A/S.
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IVR as a service - text messaging as a traffic generator
Telecom Scandinavia produced a service which was basically a self-key service but which would be manned at certain times to meet the need for one-to-one service. The telephone number was displayed on TV, outdoor hoardings and in printed media and all calls were documented. Thus, together with ASE, the advertising agency, Mantra, was able to analyse the effect of the campaign in the various media and constantly adapt their efforts.
ASE
Campaign aimed to attract new members
Following liberalisation of the unemployment fund market, ASE - the unemployment fund for the self-employed - ran a controversial campaign geared towards wage earners. The campaign was to have a major impact yet, at the same time, surprise and follow up on the interest generated.
IVR as a service - text messaging as a traffic generator
Telecom Scandinavia produced a service which was basically a self-key service but which would be manned at certain times to meet the need for one-to-one service. The telephone number was displayed on TV, outdoor hoardings and in printed media and all calls were documented. Thus, together with ASE, the advertising agency, Mantra, was able to analyse the effect of the campaign in the various media and constantly adapt their efforts.
Later on, a sensational youth campaign was launched in which nearly 30,000 young people took a test relating to self-employment on ASE's campaign site. Text messaging was used as a traffic generator and was dynamically integrated with the campaign site.
Telecom Scandinavia produced the text messaging service which was a simple and effective way of leading traffic to the competition website.
High participation level and ample opportunity for follow-up
Using text messaging as a traffic generator opened up the possibility of young people taking part spontaneously whilst nevertheless maintaining their interest.
Using text messaging as a traffic generator opened up the possibility of young people taking part spontaneously whilst nevertheless maintaining their interest.
Over 90% of the text message participants visited www.flokdyr.dk, and if they hadn't registered on the site after two days, an automatic reminder was sent out, politely drawing their attention to the main competition and the associated website.
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