Mobile Marketing

Interactive Voice Response (IVR), text messaging and the internet are media that are often used in different types of advertising campaigns, and each one has its own strengths in relation to specific campaigns and target groups. These interactive media are ideal for creating vivid images and conveying great stories. Moreover, they can be combined in a vast number of creative media, each one of which helps raise awareness.

 

The interactive media activate the consumer and get him  to make some independent choices which, to a far greater degree, hold his attention than would be the case if he came across an advert that didn't require any form of processing. This way, you can generate increased traffic to your outlet or website or, depending on how the campaign is designed, get the consumer to spread the advertising message to others. Interactive media creates one-to-one dialogue and, in so doing, makes for a far more personal relationship between the consumer and the producer. Moreover, the technical capacity of the media can be used with advantage to generate important data and leads.

 

Proctor Gamble  Curious Britney Spears  German Tourist Board  SunLolly  EMI - Kylie Minogue  V&S Wine  Jyske Bank  ASE  Eksperimentarium  Volvo  DSB  DSB og The Voice  DSU